24th Nov 2015
The figures are in and the technology research company Gartner have found that worldwide smartphone sales have risen by 15.5%. This will mean little to Microsoft however who have seen their market share of the diverse drop even further from 3% to just 1.7%. According to Gartner the increase in smartphones sales can be explained by a significant drop in price.
The frustrating thing for the Microsoft Phone Project is that their new Windows 10 OS is quite good and is supported by a good hardware platform. Unfortunately this has not enticed the consumer market currently dominated by Apple, Samsung and Huawei while leaving Microsoft Phones to fall in growth with only a niche market in enterprise.
Roberta Cozza, research director at Gartner, acknowledges this: “Despite the announcement of Windows 10, we expect Windows smartphone market share will continue to be a small portion of the overall smartphone OS market as consumers remain attracted by competing ecosystems. Microsoft smartphones will mainly focus on driving value for enterprise users”.
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